Because WHO IS PERFECT

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A Swiss charity has created mannequins based on the bodies of disabled people in a bid to raise awareness that no one has a perfect body.

Pro Infirmis, an organisation for people with disabilities, worked with people suffering from scoliosis (a curved spine), shortened limbs and a woman in a wheelchair.

Each had a mannequin made to perfectly reflect their body shape – which, to their delight, was then displayed in a high street store in Zurich’s main shopping street.

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Each is measured before mannequins are painstakingly crafted to mirror their bodies.
Each person returns to the warehouse to see their carefully created model – hidden under a blanket when they first enter.
The film captures the remarkable moment each person sees their unique sculpture – and reveals the internal struggle some of those involved have accepting their appearance.
Upon seeing her mannequin, one woman declares: ‘It’s special to see yourself like this, when you usually can’t look at yourself in the mirror.’

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Viewers then see the mannequins carefully dressed and placed in the front window in a shop on Bahnhofstrasse, Zurich’s main downtown street.
Far from the tall, curve free models seen worldwide, passers-by see a a woman with a curved spine, or a man or woman in a wheelchair.
One model said: ‘Seeing it there for real is quite a shock.’
This, says the charity Pro Infirmis, is the point of the campaign. It hopes to raise awareness of people with disabilities, specifically in the image-obsessed worlds of fashion and retail.

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